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FirstStop WebSearch Finds Unexpected Result For Pfizer's Viagra.

FOR IMMEDIATE RELEASE

ATASCADERO, CA (USA), February 3, 2004 - (INB) FirstStop Web Search, LLC today revealed its plan to incorporate information-encountering features into its highly popular search source integration and management utility, FirstStop Web Search.

Mounting interest by companies to use FirstStop Web Search for real time strategic intelligence and a recent E-mail from a Pfizer Inc.* business analyst have resulted in FirstStop Web Search LLC's adaptation of its Information Discovery Initiative. According to a Pfizer strategic business analyst, Pfizer planned a demonstration of FirstStop Web Search to see what the world was saying about Viagra. Pfizer identified over a hundred hand-picked information sources to be configured for FirstStop Web Search for the big demo. But, with only one information source added, the Pfizer business analyst ran a demo for his boss, and, within seconds, FirstStop Web Search revealed, among other things, an unexpected and key article in the Miami Herald about Viagra with regard to its use in preventing stroke.

Information discovery is one of key elements of FirstStop Web Search's new strategic direction. The strategy to include designs and functions to stimulate serendipitous insights will help users uncover useful, but not sought for, information while at the same time providing the right mix of simple information retrieval techniques and powerful heuristic search.

It is widely acknowledged that business intelligence can produce a competitive advantage, but the challenge is finding the unique advantage. To help automate finding that elusive unique advantage, FirstStop Web Search brings together (federates) strategically selected information sources that are not directly compatible, providing ready, immediate, and simultaneous access.

The FirstStop WebSearch search source integration utility is explicitly designed as a highly extensible, scaleable, and customizable tool. FirstStop WebSearch excels in search source integration, performance, and manipulation and management of search results.

The latest release of FirstStop WebSearch extends its ability to harvest information from an unlimited number of hand-selected sources in real-time to enable corporate users to gain access to the high value news, commentary, and consumer opinion that resides within websites, web Blogs, news feeds, and syndicated services. Information discovery is presented as FirstStop Web Search's Discovery Tree in real-time and is collated by term and frequency information. Like FirstStop itself, the Discovery Tree is simple in design with empowering features and function.

  • Manage searches & results
  • Access information not indexed by search engines
  • Bypass search engines and connect directly to hand-picked information sources
  • Stimulate serendipitous behavior. Seeks to improve the odds of making fortunate discoveries by accident.

Speed, relevance, and ease of use describe the "lighting-fast" performance of FirstStop WebSearch (tm). In a recent article in Webuser magazine, FirstStop WebSearchT was awarded the coveted Gold Award and, according to Andy Shaw, Reviews Editor, beats "even the mighty Copernic."

"The kind of information technology that doesn't come out of a shrink-wrapped box, and that is focused on the business it serves can reinforce and amplify what differentiates a business from it competitors," said John Brush, CEO of Brush Systems Group, Inc.

Contact:
John Brush, Vice President
FirstStop Web Search, LLC
805-712-1510
735 Tank Farm Road, Suite 250
San Luis Obispo, CA 93401
http://www.FirstStopWebSearch.com

*E-mail from R. Gawronski Attorney/Business Analyst regarding Pfizer's Medical Regulatory Search (MRS).
** FirstStop Web Search LLC and Brush Systems Group, Inc are not affiliated with Pfizer Inc. Viagra is a trademark of Pfizer, Inc. All other Copyrights and Trademarks are of their Perspective Copyright and Trademark Owner, respectively.

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